The iconic utility chairs brand Flexform has developed its first gaming chairs line up, consisting of the Alpha and Sigma models. They invited us to establish a concept and design the content for the launch campaign.
The two hero videos seek to convey the dynamic feel of the gameplay to present the chairs and their features. Set by a battlefield and an automotive scene, the focus was on establishing product quality, technology and safety.
We crafted the tagline "Feel Only The Game" that represents the public desire for a gaming chair that helps to tune out everything around them and fully concentrate and immerse themselves in the game.
In addition to all the dowry of content for social media and e-commerce, we also collaborate on product design. We created icons inspired by gamer culture, which was added on the headrests of the chairs.
Thank you, Flexform, for giving us the complete freedom to run this adventure.
Directors: Cassio Braga, Greg Kickow and Carlos Kulpa
Concept: Cassio Braga, Greg Kickow, João Francisco Hein, Marcos Torres and Marco Sesterhenn
Research and Strategy: João Francisco Hein
3D Animation: Renan Stein
Motion Graphics: Daniel Rocha
Illustration: Ricardo Amaral and Leonardo Marques
Modeling and LookDev: Jean Rafael Ehrat, Agildo Borges, Fagner Nogueira, Jefferson Dall Est,
Matheus Abraham Alves, Victor Oliveira and Guilherme Moura Santos
Post Production: Lucas Galan, Daniel Zimmer, Bruno Closs, Ricardo Oya, Daniel Rocha and Douglas Liell
Color: Daniel Zimmer
Client Manager: Daniela Sostisso, Fabricio Soares and Cris Ramos
Project Manager: Renata Souto and Jessica Rodrigues
Sound: Vox Haus
Client: Flexform
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